We dramatically accelerate our clients’ ability to grow year in and year out by nurturing small, real world experiments and learning along the way. We listen, concept, execute and scale what’s actually working. We learn by doing. Our unique approach blends strategic brand positioning, consulting, and advertising to empower clients with big ideas that get results and enable their brands to keep moving forward.
Founder / CEOJohn has a strategic plan… it’s called getting sh*t done. It’s the foundation of FRWD. In 2009, John started something special – an agency that strives to repair the dysfunctional client/agency relationship. His goal for FRWD was to build true partnerships between clients and agencies, cultivate strategic and creative collaboration across the table, enable clients to get closer to their data, and use data insights to inspire smart creative work.
With ambition and drive in his DNA, John built his career at Accenture, General Mills, Carmichael Lynch, and Vail Resorts. He’s developed digital strategies, provided expert training, counseled and advised marketing executives, led internal client innovation teams, and led execution for a variety of Fortune 1000 clients including; American Express, Discovery, 3M, General Mills, Deluxe, Target, Best Buy, Sony Pictures, Dairy Queen, Starz Entertainment, and Ameriprise.
John also serves an Adjunct Professor at the University of Minnesota Carlson School of Management, where he finds teaching and sharing his experiences and perspectives on digital marketing energizing and inspiring.
Partner / PresidentIn his role as Partner/President, Doug deepens FRWD’s brand strategy capability and brings a deep empathy for the client perspective to the agency’s unique consulting/agency hybrid approach. Prior to joining FRWD, Doug has held leadership roles both client and agency-side, as VP Advertising & Media at General Mills in Minneapolis, VP BBDO New York and EVP Saatchi & Saatchi New York. He’s helped generate growth for amazing brands such as Cheerios, Converse, DuPont, Nature Valley, Pepsi-Cola, Pizza Hut, Right Guard, Sunny Delight, Tide, Tylenol, UBS/PaineWebber, Yoplait and more. He steered General Mills into a leadership position during the digital sea change years of 2002-2013, building proprietary portfolio capabilities, a culture of experimentation, marketing excellence training and high-performing teams. Campaigns he has been part of have driven outstanding business results and have been recognized by over a dozen major industry awards, from creative accolades including Cannes, One Show and Emmy to effectiveness awards such as Effie and Edison. Advertising Age named Moore a Media Maven in 2007.
Director of OperationsAt FRWD, there's not a job that Sarah hasn't done. As Director of Operations, Sarah manages several areas of the business, including HR, Finance, Accounting, IT, and Office Management. She also established FRWD's customer journey best practices and detailed processes. Before moving exclusively to the Operations side of the business, Sarah focused on leading project management and momentum across clients from industries such as CPG, B2B, eCommerce, Financial Services, and Retail. Her 15-year career shows a "jack of all trades" mentality, Sarah has continued her "jack of all trades" approach by having background in public relations, website development, BA, QA, brand strategy, internal communications, and training. Sarah is a fierce competitor and athlete who enjoys basketball, movies, and teaching her kids the difference between each type of dinosaur.
Creative DirectorAs the Creative Director at FRWD, Grant Eull leads a talented, and inspired team of Designers, Art Directors, Copywriters and Developers by guiding direction through experience and motivating by example. Prior to joining FRWD, Grant was Creative Director at Pixel Farm and Sr. Art Director at both Colle+McVoy and Proximity/BBDO where he proved he can think big and over-deliver on expectations. His experience for a diverse number of clients includes: The Minnesota State Lottery, Johnson & Johnson, The University Of Minnesota, Hormel Foods, Warner Brothers Digital, 3M, Family Channel CA, Wells Fargo, The Minnesota Twins, Case NewHolland, Winfield Solutions, The Minnesota Vikings, and Lund Boats. His honors include People’s Voice and Best in Social Media Webbies, multiple AdFed Show Pins, a 2010 Buzz Award and a Gold Effie.
Associate DirectorJoel is the perfect hybrid of results-driven marketing and strategic leadership. He is a skilled marketer with experience on the advertiser side, media sales side, and agency side in digital, TV, radio, and print advertising. Joel has several years of experience driving results for leading brands including Rosetta Stone, University of MN, and ADT as well as helping small businesses and startups develop a marketing strategy to establish a foundation for success. In 2015, Joel received an Electronic Retailing Association Moxie Award for leading the nation’s best radio campaign for a medical device company that shifted its strategy to a direct to consumer model that Joel pioneered.
Joel is a competitive, forward-thinking marketer who loves craft beer, college hockey, and his wonderful family (not necessarily in that order).
Test & Learn DirectorNathan is a digital marketing and advertising strategist who achieves business results by driving customer behavior through a comprehensive strategy focusing on the integration of content, campaigns, and conversions. Nathan serves as the Director, Momentum of Test & Learn practice where he is responsible for driving business growth across all clients through various digital tactics involved in the emerging media world, including social, email, paid media, search engine marketing, SEO, CRM, and programmatic. Nathan has over 10 years of experience in digital across brands such as BMW, 3M, Microsoft, Walmart, Famous Dave's, Valspar, Best Buy, Deluxe Corporation, Coca-Cola, Lufthansa, UnitedHealth Group, Dell, the PGA Tour, Oracle, Canon, Honeywell, Citrix, Agilent Technologies, CertainTeed, Carmex, and Thomson Reuters.
Momentum DirectorLori serves as Momentum Director in FRWD's full-service brand-building division — helping brands grow through strategic positioning, micro audience segmentation, and scaling creative and media tactics based on data-informed small moves up front. Prior to FRWD, Lori worked to deliver digital solutions to brands such as American Express, Anytime Fitness, Target, Red Wing Shoes and Crystal Farms. Her emphasis in those roles was designing marketing initiatives that used digital strategies, platforms and content to drive strong results.
Lori also worked for several years at The New York Times and Time Inc. in New York City, where she was responsible for creating integrated ad programs for The Times, CNN, Fortune and MONEY magazines. Her team worked with clients such as Apple, UPS Stores, Starbucks, and Procter & Gamble.
Lori enjoys wine, coffee, walking her dog, and thinks she can do karaoke, but she really can’t.
The one who tries new things, moves fast, and tests without worrying about failure.
The solid one who the team depends on and helps everyone.
The one with the smarts who helps to teach and is constantly learning on the job.
The one who delivers on time, under pressure, and gives help to the team.
We believe in giving back and investing in our local community. Our two priorities: supporting and participating in professional industry events (find us and let’s chat!), and supporting amazing organizations such as Wilderness Inquiry and BrandLab. We encourage you to explore and connect with both of them through the links below.
Diversifying is a real need in this industry. The BrandLab’s mission is to change the face and voice of the marketing industry by introducing, guiding, and preparing students from diverse ethnic and socioeconomic backgrounds for careers in marketing.
The Great River Race supports the Wilderness Inquiry that helps fund outdoor education programs for nature-starved youth all across the U.S., in turn directly addressing the achievement gap in our schools. This is the third year that FRWD has participated in sponsoring a boat and powering down the Mississippi River while screaming chants of “FRWD”. In 2016, FRWD’s team finished 11th with a variety of employees, clients and friends.