Founder / CEOJohn has a strategic plan… it’s called getting sh*t done. It’s the foundation of FRWD. In 2009, John started something special – an agency that strives to repair the dysfunctional client/agency relationship. His goal for FRWD was to build true partnerships between clients and agencies, cultivate strategic and creative collaboration across the table, enable clients to get closer to their data, and use data insights to inspire smart creative work.
With ambition and drive in his DNA, John built his career at Accenture, General Mills, Carmichael Lynch, and Vail Resorts. He’s developed digital strategies, provided expert training, counseled and advised marketing executives, led internal client innovation teams, and led execution for a variety of Fortune 1000 clients including; American Express, Discovery, 3M, General Mills, Deluxe, Target, Best Buy, Sony Pictures, Dairy Queen, Starz Entertainment, and Ameriprise.
John also serves an Adjunct Professor at the University of Minnesota Carlson School of Management, where he finds teaching and sharing his experiences and perspectives on digital marketing energizing and inspiring.
Partner / PresidentIn his role as Partner/President, Doug deepens FRWD’s brand strategy capability and brings a deep empathy for the client perspective to the agency’s unique consulting/agency hybrid approach. Prior to joining FRWD, Doug has held leadership roles both client and agency-side, as VP Advertising & Media at General Mills in Minneapolis, VP BBDO New York and EVP Saatchi & Saatchi New York. He’s helped generate growth for amazing brands such as Cheerios, Converse, DuPont, Nature Valley, Pepsi-Cola, Pizza Hut, Right Guard, Sunny Delight, Tide, Tylenol, UBS/PaineWebber, Yoplait and more. He steered General Mills into a leadership position during the digital sea change years of 2002-2013, building proprietary portfolio capabilities, a culture of experimentation, marketing excellence training and high-performing teams. Campaigns he has been part of have driven outstanding business results and have been recognized by over a dozen major industry awards, from creative accolades including Cannes, One Show and Emmy to effectiveness awards such as Effie and Edison. Advertising Age named Moore a Media Maven in 2007.
Director of OperationsAt FRWD, there's not a job that Sarah hasn't done. As Director of Operations, Sarah manages several areas of the business, including HR, Finance, Accounting, IT, and Office Management. She also established FRWD's customer journey best practices and detailed processes. Before moving exclusively to the Operations side of the business, Sarah focused on leading project management and momentum across clients from industries such as CPG, B2B, eCommerce, Financial Services, and Retail. Her 15-year career shows a "jack of all trades" mentality, Sarah has continued her "jack of all trades" approach by having background in public relations, website development, BA, QA, brand strategy, internal communications, and training. Sarah is a fierce competitor and athlete who enjoys basketball, movies, and teaching her kids the difference between each type of dinosaur.
Partner / Executive Creative DirectorAnnee has been a creative leader for over 20 years, residing at the intersection of creativity, technology and revenue. She has conceived and driven game-changing solutions with unwavering commitment to customer satisfaction, market leadership and building award winning creative teams. She has driven industry-leading, multimillion-dollar revenue streams and marketing campaigns for organizations like 20th Century Fox, Grey Advertising, Yahoo!, Microsoft and most recently, the Bill and Melinda Gates Foundation. Her unique hybrid background as a creative inside large organizations, and at a large agency, makes Annee an ideal FRWD fit - enabling clients to build their own creative capability, while also developing rich experiences for consumers.
Annee was raised in Manhattan Beach, California. Yes, she's been warned about winter and might be visiting her family and clients on the West Coast more than usual from November through March.
Partner / Consumer PracticeMariana leverages her 25+ years of marketing experience in consumer-facing companies to bring unique expertise to FRWD clients. As a Partner in the Consumer Practice, she manages all aspects of clients and projects - from a clear strategic alignment and onboarding, to harnessing and delivering the best value from various FRWD teams to meet clients needs, with results-driven test & learn roadmaps, clear reporting, actionable insights, and measurable, break-through creative executions.
Mariana holds two master degrees, including a MBA from the JL Kellogg School of Management at Northwestern University. Having lived in Argentina, Brasil and France, Mariana and her husband chose Minnesota as their home 18 years ago, and never regretted it ... not even in these nippy winters, after all there’s no better time for broomball (or for skipping town and going on scuba adventures around the world).
PrincipalJoel is the perfect hybrid of results-driven marketing and strategic leadership. He is a skilled marketer with experience on the advertiser side, media sales side, and agency side in digital, TV, radio, and print advertising. Joel has several years of experience driving results for leading brands including Rosetta Stone, University of MN, and ADT as well as helping small businesses and startups develop a marketing strategy to establish a foundation for success. In 2015, Joel received an Electronic Retailing Association Moxie Award for leading the nation’s best radio campaign for a medical device company that shifted its strategy to a direct to consumer model that Joel pioneered.
Joel is a competitive, forward-thinking marketer who loves craft beer, college hockey, and his wonderful family (not necessarily in that order).
Principal, CPGEmma is a brand storyteller. As Principle of CPG for FRWD, she creates integrated and data-driven strategies that tell a brand’s story across all of today’s marketing channels in ways that resonate with consumers and drive revenue and results.
Emma’s strategic background draws from her years of experience working across consumer packaged goods, luxury, fashion, and spirits brands helping them navigate grow and find success in the digital space. She has worked with a range of emerging as well as long-established brands such as Kate Spade, Alba Botanica, BluePrint Juice, Salvatore Ferragamo, Hennessy Cognac, Sailor Jerry Spiced Rum, Avalon Organics, Earth’s Best and Carolina Herrera as they developed marketing strategies that helped bring their companies into a complex and rapidly changing digital landscape.
Delivery DirectorJessica serves as Delivery Director, supporting the Test & Learn division as well as building efficiency across FRWD. With a passion for project execution and details, Jessica has delivered solutions to brands including American Express, Toys "R" Us, Cheerios, Old El Paso, Nature Valley, Appleton Coated, American Standard, Minnesota Office of Higher Education, and AZEK Building Products. With a mixture of traditional and digital experience she has managed projects from brochures and websites to the implementation of large-scale data management platforms.
Most recently, Jessica built a global team to centralize digital production capabilities. Using U.S. and off-shore developer talent, the model allowed for control of brand standards, ensured data security and realized an average of 46% decrease in production costs.
Jessica is a Certified ScrumMaster (CSM) and holds a Project Management Professional (PMP) and Agile Certified Practitioner (PMI-ACP) from the Project Management Institute. When she's not managing projects Jessica enjoys running, going to the lake and at-home dance parties with her husband and daughter.
Expert: Media, Innovation & TechnologyNathan is a digital marketing and advertising strategist who achieves business results by driving customer behavior through a comprehensive strategy focusing on the integration of content, campaigns, and conversions. Nathan serves as the Expert: Media, Innovation & Technology practice where he is responsible for driving business growth across all clients through various digital tactics involved in the emerging media world, including social, email, paid media, search engine marketing, SEO, CRM, and programmatic. Nathan has over 10 years of experience in digital across brands such as BMW, 3M, Microsoft, Walmart, Famous Dave's, Valspar, Best Buy, Deluxe Corporation, Coca-Cola, Lufthansa, UnitedHealth Group, Dell, the PGA Tour, Oracle, Canon, Honeywell, Citrix, Agilent Technologies, CertainTeed, Carmex, and Thomson Reuters.
Managing DirectorHans brings 16+ years of experience in the media industry across many tactics including building and planning media, negotiations, account management, strategic planning, digital management, and organizational change. As Managing Director of FRWD’s Minneapolis and London offices, Hans works across departments to manage, direct, and train FRWD’s media team as well as extend FRWD’s relationship with media companies worldwide.Hans previously served as Chief Operating Officer of GroupM Sweden where he was responsible for the operation of GroupM’s shared business in Sweden including Trading, Business Technologies, Business Insights, and Business Development. Hans, originally from the Northern part of Sweden, feels right at home in the land of 10,000 lakes exploring his new home state.
The one who tries new things, moves fast, and tests without worrying about failure.
The solid one who the team depends on and helps everyone.
Director of Delivery
The one with the smarts who helps to teach and is constantly learning on the job.
Associate Director, Media
The one who delivers on time, under pressure, and gives help to the team.
Director of Delivery
We believe in giving back and investing in our local community. Our two priorities: supporting and participating in professional industry events (find us and let’s chat!), and supporting amazing organizations such as Wilderness Inquiry and BrandLab. We encourage you to explore and connect with both of them through the links below.
Diversifying is a real need in this industry. The BrandLab’s mission is to change the face and voice of the marketing industry by introducing, guiding, and preparing students from diverse ethnic and socioeconomic backgrounds for careers in marketing.
The Great River Race supports the Wilderness Inquiry that helps fund outdoor education programs for nature-starved youth all across the U.S., in turn directly addressing the achievement gap in our schools. This is the third year that FRWD has participated in sponsoring a boat and powering down the Mississippi River while screaming chants of “FRWD”. In 2016, FRWD’s team finished 11th with a variety of employees, clients and friends.