CATFOA (Conversations About the Future of Advertising) is a series of interview-style events MIMA hosts to discuss the future and current state of advertising with industry visionaries. The series returned for the first time in a few years on Wednesday night at The Fine Line Music Cafe.
The headliner was Rick Webb, who currently serves as a venture partner at Quotidian Ventures, and as a marketing and sales consultant to such startups as Tumblr, Soundcloud and Percolate. Webb is author of Agency: Starting a Creative Firm in the Age of Digital Marketing, released by Palgrave Macmillan in 2015, and an avid writer on technology, advertising, economics, and government. Tim Brunelle, Creative Director of BBDO and former MIMA president hosted our guest.
— Tara Olson Medina (@taraolsonmedina) July 16, 2015
"If you can't tell anybody why you exist, why should they hire you?" Great quote when applied to the existentialism of business #mimatweet
— Ryan Dahlen (@RyanDahlen) July 15, 2015
— Christopher Pollard (@chrispollard) July 15, 2015
Err on the side of transparency in general #mimatweet
— MIMA (@mimatweet) July 15, 2015
Webb addressed topics from his book, including the struggles that agency starters don’t think about before they jump into building a team. The candidness of the event was inspiring as a young professional. It was refreshing to attend an event where the speaker didn’t beat around the bush about agency struggles.
(Intern Jacob was very disappointed to find out that this wasn’t a cat festival.)