Long time Minneapolis digital strategist hired as firm experiences record growth.
Hybrid Consultancy/Agency FRWD today named Nathan Eide as Director of the Momentum Test and Learn practice area. Eide’s experience in digital strategy, advertising, marketing and driving customer behavior made him a natural fit to lead this growing team.
“Nathan’s expertise in the various digital tactics involved in the emerging media world is unparalleled in this market,” says Doug Moore, FRWD President. “We’re excited to have him lead this team and share his talents as more of our clients choose this practice area.”
Eide’s most recent role was Director of Media, Connections and Analytics at Bolin Marketing, as well as emerging media roles at Gage and Deluxe. He served as President of the Minnesota Interactive Marketing Association, where he had previously held a Board of Directors position.
“One of FRWD’s differentiations is in combining strategy, media and creative thinking to drive real business results,” said Matt Larson, FRWD’s Director of Media. “The combination of both strategy with direct knowledge of running media on our Momentum team allows us to not only create a more effective collaboration with our internal teams but a lasting trusted partnership with our clients.”
In addition to his agency experience, Eide worked in-house at Fortune 500 companies, digital start-ups, and small businesses. Eide has worked with brands such as BMW, 3M, Microsoft, Valspar, Best Buy, Deluxe Corporation, Coca-Cola, Lufthansa, UnitedHealth Group, Dell, the PGA Tour, Oracle, Canon, Honeywell, Citrix, Agilent Technologies, CertainTeed, Carmex and Thomson Reuters.
“I love the idea of joining a team of bright, passionate individuals focused on making small moves and taking an iterative testing approach to maximizing client resources and driving results to solve real business issues rather than simply chasing the shiny object. The testing strategies FRWD is developing are industry changing, and I wanted to bring my experience to help grow the practice and bring these innovative strategies to market.”
Eide will lead the strategy and execution of integrating paid, owned and earned tactics to drive tangible, measureable business outcomes for clients in the Test and Learn practice area.