Recently there’s been buzz in the confectionery industry around mixing sweet with spicy. Not your typical cinnamon spicy, but chili pepper (capsaicin) spicy. Our trend-setting client WARHEADS candy launched HOTHEADS a month ago. The experience is unparalleled; first the gummy worms are sour, then sweet, and finally comes the HEAT!
We created Snapchat, Youtube, and Musically content that communicated how this sour-sweet-heat experience in an epic, out-of-this-world, journey. As one would expect, they’re lit!
Last week at the Sweets & Snacks Expo Skittles and Starburst followed suit by announcing sweet and spicy flavors as well. There may be some skeptics, but candy brands are doing this for a reason. It’s a mind-blowing flavor combo!