Leveraging Amazon we created 17% sales growth nationwide and 9% sales growth globally.
A hyper-local mobile on direct mailers saw a 17% lift in store-level traffic.
Addressable audiences via connected CRM to AdTech created a 16% increase in new member foot traffic and 11% lift in existing member foot traffic resulting in $3.72 return for every dollar spent.
Innovated out-of-home programmatic to stimulate a 49% lift in visit rate between exposed and control users.
The creation of custom look-a-likes along with owned data segments with Omni-ROAS as high as $6.82 per $1 invested.
Less than $12 annual profit lift at the same level of media investment through testing and proving value of shifting traditional and digital ad formats and mix.
Media supply & ad Tech optimization led to a 17 million euro revenue uplift with a 2.3 million euro cost reduction.