Connection is about relationships.

The core of our company is our people. We believe in relationships that drive connections between our clients and our coworkers.

Bijan White

Bijan White

Senior Expert
London
20+ years track record in digital and traditional Media strategy, planning & buying, working with global brands at Omnicom and WPP GroupM agencies

Client side in-house digital marketing lead at Vimpelcom’s tech hub developing & launching an integrated telco, messaging and marketplace app

Extensive experience leading Media brand and sales campaigns in Automotive, CP, Telco & QSR sectors

Specializing in integrated Media strategies including Search, CRM, Programmatic, Social, and Ecommerce

MSc in Digital Marketing Communications from Manchester Metropolitan University, MBA and BA
Blake Cuthbert

Blake Cuthbert

VP FRWD EMEA
London
15 years’ international digital marketing experience

Formerly Chief Digital Officer at one of the UK’s leading media communications agencies

Has planned, run and led execution of digital marketing campaigns across the full range of client industries

Significant telco experience, including with one of the UK’s leading broadband providers
David Strong

David Strong

Senior Expert
Minneapolis
17+ years of experience connecting to audiences throughout the customer journey and measuring the impact of marketing campaigns

Skilled across data-driven planning and optimization, ecommerce digital performance solutions, audience planning, and business development

Retail & OEM, technology, financial services, automotive, education, and B2B experience
Doug Moore

Doug Moore

FRWD President, Director Brand Strategy & Growth
Minneapolis
Member of Bain consumer products, retail and marketing excellence practice areas with emphasis on accelerating brand growth with Private Equity and Corporate clients.

Decades of big brand experience in large agency networks and as VP Advertising & Media at General Mills, combined with track record growing smaller brands through new methods.
Emma Zumsen

Emma Zumsen

Senior Expert
Minneapolis
Leader of brand and integrated strategy development, with 15+ year of experience delivering meaningful business impact and success through deep communications planning & integrated digital media strategy.

Strategic expertise experience helping CP, luxury, fashion, and spirits brands navigate grow and flourish in the digital space.
Greg Nations

Greg Nations

Executive Creative Director
Minneapolis
22 years of creative industry experience, from traditional corporate and brand marketing design, experiential, live events and long-form broadcasting, to digital, interactive, mobile and empathy-led connected brand experiences

Former Target Corporation (US) Director of Digital Experience, Chief Creative Officer at POP Seattle, VP Interactive at Digital Kitchen

Leads team of Digital Designers, Art Directors, Writers and developers

Advises clients on branding and creative deliverables and connecting to human truths through empathetic connected experiences
Jessica Sutton

Jessica Sutton

Senior Expert
Minneapolis
Provides solutions to organizations looking to better connect and leverage 1st party data. With a media and IT background she has experience supporting MarTech selection, tech implementation, agile transformation and building global delivery models

Developed a global, consolidated content production model for a Fortune 500 CPG

Fintech, Retail CPG experience
Jim Roots

Jim Roots

Senior Expert
Minneapolis
Brand and Product Management lead, leverages Marketing Technology platforms to personalize customer experiences through privacy-compliant solutions. Delivers large-scale audience solutions for programmatic media, data-onboarding, and location-based capabilities.

Leadership experience in Retail, Medical Device, Telecommunications and Defense industries.
John Grudnowski

John Grudnowski

FRWD, Founder,
Expert Partner
Minneapolis
Bain Global digital marketing lead and member of Bain’s digital, consumer product, retail, and marketing excellence practices.

Founded FRWD, creating a new and innovative client/ agency model becoming a lead accelerator in programs for private equity and global public organizations.
John Helstrip

John Helstrip

Senior Expert
London
20+ years’ global experience in MarTech space; led MarTech globally at Dentsu Aegis

Led Martech/Adtech strategy and delivery across client, agency and vendor organizations

Enables organisations to build and leverage technology to create best in class marketing communications in the evolving digital world

Experience: FS, Retail, FMCG, Telco, & Auto
Jurgen Stewart

Jurgen Stewart

Senior Expert
Seattle
12+ years of client facing experience, leading key growth initiatives within eCommerce and Retail.

Prior to joining FRWD@Bain, Jurgen worked various leadership roles at Target, Amazon and WPP

eCommerce expertise include category management, channel management, assortment analysis, supply chain and marketing

Digital marketing expertise includes paid search, display and SEO

MBA with focus in Global Management from IE Business School, Madrid Spain
Justin Halim

Justin Halim

Expert Principal
Singapore
18 years experience across Asia Pacific and United Kingdom

Leader of Bain digital marketing capabilities across APAC, with deep expertise in digital transformation, digital marketing diagnostics, and marketing strategy

Experience across industries, including CPG, automotive, tech and telco, financial services and retail
Regional leadership positions over 6 years at Facebook; as well as LinkedIn and Wunderman (WPP Group)
Lauren Bolles

Lauren Bolles

Senior Expert
New York
Digital strategy lead, works with case teams to drive business results across digital marketing channels such as paid search, display, paid social, email marketing, SEO, and affiliate.

Client and case lead among clients in the retail, financial, education, restaurant, and insurance space with expertise across in-channel / cross channel optimizations, content and personalization strategy, media investment strategy, and test and learn strategy.
Mandar Dadegaonkar

Mandar Dadegaonkar

Senior Expert
Singapore
Works with wide range of teams to more effectively drive an integrated strategy that engages the target audience. Nd aligns with the customer’s journey.

Broad marketing experience grounded on data and analytics with a focus on in-house marketing roles and global marketing agencies with specific focus on Marketing Technology adoption and implementation.
Peter Forsberg

Peter Forsberg

Chief Operating Officer
Minneapolis
10 years experience across North America

Manages and prioritizes FRWD’s pipeline of client/commercial opportunities.

Leadership in marketing, sales, account management, and operations – launched and managed food-delivery marketplaces in 25+ metros, obsessing about each unique customer’s experience.

Facilitated client-facing and talent program roles, delivered top-line and bottom-line outcomes across various industries – especially with Private Equity clients.
Sarah Joseph

Sarah Joseph

Global Lead of Media Operations Excellence
Minneapolis
Media Operations lead with an expertise within media operations, compliance and risk management across media planning, trafficking and finance control.

Co-founder of FRWD with 9+ teams managing the Operations function within the company, including HR, IT, recruiting, accounting, finance and office management
Zak Prauer

Zak Prauer

Senior Expert
Chicago
9 years in digital marketing, digital commerce, and data analytics

Extensive experience in performance marketing, digital marketing mix optimization, digital shelf optimization, and omnichannel measurement across Consumer Products, Retail, and Healthcare

Former Managing Director of Data Strategy and Commerce Analytics at WPP

Named 32 Under 32 by Ad Fed of Minnesota in 2017

B.S. in Business Administration with a focus on Marketing and Economics from the University of Pittsburgh