Tasked with building Cameron’s into a powerful at-home coffee brand in midwest markets and beyond. We started with Cameron’s innovative Eco Pods, identifying the highest-potential audiences and content to grow that segment of the business.
By emphasizing quality coffee over an eco benefit, we’ve generated new momentum and engagement in the Cameron’s. Our “Better Taste Less Waste” campaign urged fans to pledge to make the switch from K-Cups to BetterBrew Eco Pods. The goal of 1 million K-Cups saved from becoming landfill waste was quickly exceeded and ended at over 10 million.