Dunn Brothers:
A Different Type of Retail Chain

Overview

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Tasked to grow Dunn Brothers online and foot-traffic, along with positioning and differentiating it’s brand capabilities we built a strong foundation on a new brand purpose. We enrolled franchisees in the process and the outcome. Fresh roasting and baking in store brings a level of craftsmanship and freshness in Dunn Brothers’ coffee and food that bigger, headquarters-driven chains just can’t deliver. We then developed a phased test & learn plan in place to be sure we experimented broadly enough throughout the year to end up with 1 or 2 tactics proven to deliver results.

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