Golden Island:
Gourmet Asian Jerky

Overview

We recently were tasked with growing a new Tyson brand’s presence in an increasingly-cluttered U.S. jerky category.¬† Golden Island was poised for a breakthrough based off their amazing differentiators: authentic pan-asian flavor profiles and distinctively¬†tender meat. A mix of pre-roll video, display, social, and experiential sampling proved very successful in our first round of test & learn, prior to scaling the most successful elements in 2017, creating an audience that seeks new adventures, new experiences, and new flavors.

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