NORTHLAND COLLEGE

Challenge

An amazing– yet relatively unknown– liberal arts college based in Ashland, Wisconsin needed help recruiting new students.

northlandCollege_logo

Solution

AS NEWBIES TO DIGITAL MARKETING, FRWD HELPED NORTHLAND COLLEGE LAUNCH A SUCCESSFUL CAMPAIGN FROM THE GROUND UP—GUIDING US THROUGH THE PROCESS, MAKING GREAT RECOMMENDATIONS, STAYING WITHIN OUR BUDGET, AND PROBLEM SOLVING ALONG THE WAY.

– Demeri Mullikin

We started where we always start, with the WHO – identifying the audience who will most value the brand, in this case the college.  We discovered deep passion points around the environment and sustainability, which is a towering strength of Northland’s curriculum and the location itself. We’ve applied proven lead generation tactics and collaborated with a very talented internal Northland team around the total marketing mix, content and a new website.  Continuous test & learn has refined the approach over two recruitment cycles. Last year was a record enrollment year for Northland, and the current year is off to an even stronger start than last year.

Northland_Kayak_728x90
Northland_Summer_300x250
NC-300x250-v1
Northland_Kayak_300x250
northland college banner 1
imac_northland