The largest provider of educational content in the world is always seeking better ways to serve parents, teachers and educators. Email has been a very effective way to do so. Scholastic asked FRWD to help redesign several streams of email to coincide with a new 2016 site launch, and we are now working on more email streams to help improve brand cohesion across business units while also allowing each unit to promote its unique offers effectively.
FRWD designed a stream of emails which elevated the new website design. The new designs focused on simplifying the content of the email to showcase only a few product lines while testing stronger headlines and CTA’s, which lead to higher engagement and an increase in sales.