SCHOLASTIC:
MORE IMPACTFUL EMAIL

Overview

SCHOL_EmailMock

Scholastic asked FRWD to help redesign several streams of email to coincide with a new site launch, and we are now working on more email streams to help improve brand cohesion across business units while also allowing each unit to promote its unique offers effectively. The new designs focused on simplifying the content of the email to showcase only a few product lines while testing stronger headlines and CTA’s, which lead to higher engagement and an increase in sales.

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