To Thrivent, money is more than a means to material accumulations – rather it is a means to live a more purposeful life rooted in Christian faith and values. With that highly unique perspective in mind, FRWD partnered with Thrivent to create new products, tools and messaging that will bring this type of banking to more Christians and help the Credit Union grow. The “Dollar Tool” shown here is built off the insight that people will spend more wisely when budgeting against their “Wants,” “Needs” and “Giving” instead of simply lumping everything into “Checking” and “Savings.” We’ve created simple videos that explain the concept, a landing page to support acquisition and outreach efforts, and conversion tactics to help visitors easily set up accounts.