TRUTH BAR:
PAVING THE WAY IN PRE & PROBIOTICS

Challenge

Does the world really need another nutrition bar? The Truth Bar founders had the key ingredients to be able to answer “yes.”┬áBut they needed a brand, identity and strategic leadership to successfully bring a new packaged food to market.

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Solution

We partnered to create the foundation and build a test & learn plan to go to market; positioning, strategy, identity (packaging and overall go-to-market design), selling materials, Expo West booth, social and Amazon presence. A wildly successful Expo West coming out party has been followed by steady growth on Amazon and growing retail wins.

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