TRUTH BAR:
PAVING THE WAY IN PRE & PROBIOTICS

Overview

Truth Bar needed a brand identity and strategic leadership to successfully bring a new packaged food to market.We partnered to create the foundation and build a test & learn plan to go to market, including market positioning, strategy, identity (packaging and overall go-to-market design), selling materials, Expo West booth, social and Amazon presence. A wildly successful Expo West coming out party has been followed by steady growth on Amazon, growing retail wins, and an award wining package design.

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