Angela delivers measurable returns for clients utilizing performance and awareness channels to lift sales for organizations. With a media background as her foundation, she manages client success through managing agile project teams and identifying the most effective measurement opportunities. Her passion is lifting teams up to develop their own capabilities. Aligns business needs to technology needs to enable ad tech and analytics capabilities and closely supports ad tech work streams including Salesforce Customer Journeys and Google Analytics 360 integration.

Results-driven marketer with 12+ years of experience in optimizing technology ecosystem (capability analyses, integration, governance, and measurement.) Betsy translates business challenges into their technical parts, ensuring a client’s investment in technology and resources actualizes into a strategic competitive advantage. With a data science background as her foundation, she has expanded her ability to manage client success through examining the technology ecosystem, developing measurement strategy and defining success, and designing end-to-end workflows to maximize a client’s technological investment. Her passion is client education and demystifying the jargon around Marketing Technology.

13+ years digital marketing consulting experience. Primarily leads paid search marketing projects utilizing Amazon, Google Ads, Bing, and others with additional experience in conversion rate optimization, SEO, and display advertising. An Expert at optimizing client accounts to eliminate wasted ad-spend and maximize revenue while remaining ROI positive. Experience across industries including: toys, CPG, telco, consumer software, business products, higher education, travel, insurance, outdoor goods, consumer electronics, and more.

17+ years of experience connecting to audiences throughout the customer journey and measuring the impact of marketing campaigns Skilled across data-driven planning and optimization, ecommerce digital performance solutions, audience planning, and business development Retail & OEM, technology, financial services, automotive, education, and B2B experience.

Doug Harrington is a senior expert for FRWD@Bain and an Analytics & Insight lead. He works with stakeholders across media and client teams to deliver measurement strategy, technical solutions and data driven insight. 8+ years' experience in CPG and large scale eCommerce, as well as B2B and higher education. Deep experience in SEO and marketing technology, as well as breadth of digital marketing experience including content marketing, CRM, paid search, programmatic, social, and geo-centric market activations. Unique strength in driving growth with creative technical solutions and consumer insight.

Member of Bain consumer products, retail and marketing excellence practice areas with emphasis on accelerating brand growth with Private Equity and Corporate clients. Decades of big brand experience in large agency networks and as VP Advertising & Media at General Mills, combined with track record growing smaller brands through new methods.

10+ years digital marketing experience in both APAC and EMEA Deep specialist in Marketing Technology, with a focus on data integration and platform development. Wider experience in digital account management, activating media campaigns and strategies across multiple industries. Led Marketing Technology practice in the UK for Manning Gottlieb OMD.

22 years of design & creative industry experience—from traditional corporate and brand marketing design, experiential, live events and long-form broadcasting, to digital, interactive, mobile and empathy-led connected brand experiences. Leads team of Digital Designers, Art Directors, Writers and Developers. Advises clients on branding, design, and creative deliverables. Former Target Corporation (US) Director of Creative, Digital & Brand Experience, Chief Creative Officer at POP Seattle and VP Interactive at Digital Kitchen.

Provides solutions to organizations looking to better connect and leverage 1st party data. With a media and IT background she has experience supporting MarTech selection, tech implementation, agile transformation and building global delivery models Developed a global, consolidated content production model for a Fortune 500 CPG Fintech, Retail CPG experience.

12+ years of client facing experience, leading key growth initiatives within eCommerce and Retail. Prior to joining FRWD@Bain, Jurgen worked various leadership roles at Target, Amazon and WPP eCommerce expertise include category management, channel management, assortment analysis, supply chain and marketing Digital marketing expertise includes paid search, display and SEO MBA with focus in Global Management from IE Business School, Madrid Spain.

Digital strategy lead, works with case teams to drive business results across digital marketing channels such as paid search, display, paid social, email marketing, SEO, and affiliate. Client and case lead among clients in the retail, financial, education, restaurant, and insurance space with expertise across in-channel / cross channel optimizations, content and personalization strategy, media investment strategy, and test and learn strategy.

7+ years of marketing experience in global and local media and full-service agencies including. Publicis Groupe, Dentsu Aegis Network and Interpublic Group. Significant experience in designing, delivering and evaluating global media, content and eCommerce strategies as well as in digital planning, activation and performance management. Extensive experience in Private Equity due diligence and post-acquisition acceleration, B2B, CPG, Luxury and Technology sectors. Bsc. in Business Management from King’s College London and Scrum Master Certified.

10 years experience across North America Manages and prioritizes FRWD’s pipeline of client/commercial opportunities. Leadership in marketing, sales, account management, and operations – launched and managed food-delivery marketplaces in 25+ metros, obsessing about each unique customer’s experience. Facilitated client-facing and talent program roles, delivered top-line and bottom-line outcomes across various industries – especially with Private Equity clients.

Media Operations lead with an expertise within media operations, compliance and risk management across media planning, trafficking and finance control. Co-founder of FRWD with 9+ teams managing the Operations function within the company, including HR, IT, recruiting, accounting, finance and office management.